![]() Modeling approach / Market size:Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. ![]() ![]() The user metrics show the number of customers who have made at least one online purchase within the past 12 months. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. Data coverage:The data encompasses B2C enterprises.
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